Millennials in their social media and influencer-prized generation are becoming the next generation of vacation high-spenders… or are they? Taking a look at AARP Travel’s “2019 Boomer Travel Trends” actually reveals that capable boomers were planning to take four to five “leisure” vacations during the year and expecting to spend over $6,600 – roughly more than 30% of the top-spending younger generations. This includes international destination travel as well!

     Time provided by retirement and those with healthy investments, boomers are opting to spend more on their trips in a variety of ways. For one, they’re choosing to stay out longer, upgrade to higher class accommodations and travel upgrades, and particularly enjoying themselves during extra-curricular excursions and shopping events. To summarize, our parents are active participants of “active relaxation.” In laymen’s terms, they’re spending the most on themselves through leisurely, more upscale events like golf outings and grand nights out.

     Speaking of time, they are most likely to stay disconnected from their lives back home. Rather then focus on staying current in their personal and business lives, boomers are seeking vacation time to reconnect with loved ones – sons and daughters across the country or connect with friends out of country. 92% of boomers will bring a phone on a domestic trip while only about 50% of those traveling out of country will bring a smartphone. Further, they won’t bother with anything more than a message or email.

Additionally, while this generation may be technologically proficient (or not), nearly 70% of boomers were not excited to partake in the next-generation of hotel experiences – AI-powered reservation systems, robotic assistants, and other related technologies. Unsurprisingly, Millennials were just a bit lower than 70% but in favor of these new and expected technologies.

Memorable

     As expected, boomers crave distinctive and memorable experiences which explains that nearly 80% of luxury travel spends are attributed to the old and wise. Fascinatingly, 57% mentions that budget comes into play when dealing with trip budgets. In other words, when these customers live life, they live life large.

     Whether baby boomers are traveling for leisure, exploration, food, culture, or other, the number one reason boomers travel is to check off their lifelong dream destinations. AKA – their bucket lists. They simply want to “see the world,” however real or unrealistic that claim may be. Nonetheless, with their upgraded travel and hotel accommodations, they are each seeing the world from their own point of view and expectations. For those in the travel industry, know that these are the people that are looking to spend their money.

In recent years, sustainability has become a top priority across industries, including skincare. Consumers are increasingly mindful of the environmental impact of their purchases, driving a demand for products that not only deliver results but also minimize harm to the planet. As a response, skincare brands like Bionassay are leading the charge by prioritizing sustainability in every aspect of their operations.

The importance of sustainability in skincare cannot be overstated. Historically, the beauty industry has been associated with practices that harm the environment, such as over-harvesting natural resources and excessive packaging waste. However, as awareness grows, brands are being held accountable for their environmental footprint.

Bionassay recognizes the significance of sustainability and is committed to responsible ingredient sourcing. They prioritize renewable, ethically harvested ingredients grown without harmful pesticides or chemicals. By doing so, they minimize their impact on ecosystems and support local communities.

Moreover, sustainable skincare brands focus on eco-friendly manufacturing processes, reducing energy and water consumption, minimizing waste, and using sustainable production methods whenever possible. By adopting these practices, brands like Bionassay reduce their carbon footprint and contribute to environmental conservation.

Packaging is another area where sustainability is crucial. Bionassay avoids single-use plastic containers, opting instead for recyclable or biodegradable materials. They also minimize unnecessary packaging to further reduce waste.

Transparency is fundamental to sustainability. Consumers want to know what goes into the products they use and how they are made. Bionassay prioritizes transparency and accountability, providing detailed information about their ingredients, sourcing practices, and manufacturing processes.

By choosing sustainable skincare brands like Bionassay, consumers not only care for their skin but also make a positive impact on the planet. With their commitment to responsible ingredient sourcing, eco-friendly manufacturing practices, and transparent communication, Bionassay is leading the way toward a more sustainable future for the beauty industry.

Explore Bionassay’s range of sustainable skincare products here.