How to Create a Great Experience for your Brand and Customers

The IKEA you know today is a giant compared to its forefathers. Compared to what it previously was. Ikea was founded in 1943 by Ingvar Kamprad. He was 17 and it was a mail-order business. Small, and very practical. For years it struggled. Time went on, and they started to see their customer numbers dwindling and their profit margins shrinking. What happened? Their customers were tired of being ignored by the company and wanted more personalization in their shopping experience. IKEA saw this as an opportunity for improvement, so they invested in creating a better customer experience. Reputation-guard

So Kamprad and his financiers flipped the script and started creating something new in the early 1970s — a revolutionary store layout that led consumers through their stores in a counter-clockwise fashion. Encouraging customers to experience the store in its entirety. They built a whole industry on the idea of customer mapping and experiential marketing. Creating a self-service, furniture extravaganza through carefully manicured showrooms.  Reputation-guard

IKEA perfected and based its current brand entirely on the idea of Experiential Marketing. 

What tips can we drive from them? A great experience includes: 

• Having a high level of interaction with your brand. 
• Great customer service.
• A positive shopping experience. 
• Creating a memorable experience.
• Delivering a prompt and accurate order.
• An immersive experience where the customer has everything they might need to enjoy your products. 
• The idea that you, the brand, the company, are in total control — like IKEA you tell them where to go, and in what fashion.