In recent years, male plastic surgery has undergone a remarkable transformation. Once stigmatized or considered taboo, aesthetic enhancement for men has become a mainstream part of modern masculinity—particularly in cities like New York, Los Angeles, and Chicago. At the forefront of this evolution stands Dr. Douglas S. Steinbrech, a world-renowned plastic surgeon known as one of the pioneers of male plastic surgery. Often referred to as the “go-to surgeon for men,” Dr. Steinbrech has helped redefine what it means to age gracefully, with his cutting-edge approach to male facelifts leading the charge in 2025’s most talked-about aesthetic trends.

The Rise of the Male Facelift: Subtlety Over Drastic Change

“The modern man doesn’t want to look ‘done’—he wants to look like himself, just more refreshed,” says Dr. Steinbrech. “My male facelift patients come in asking for subtle, natural enhancements. They’re not looking to erase their age entirely; they just want to look rested, confident, and competitive in their personal and professional lives.”

Today’s male facelift patients tend to be high-performing professionals—executives, entrepreneurs, and public-facing figures—who see aesthetic optimization as an extension of self-care. Unlike traditional facelifts that focused on tightening and pulling the skin, Dr. Steinbrech’s male facelift techniques emphasize structure, balance, and masculinity.

His approach often combines micro-incisions, deep-plane techniques, and fat grafting to restore volume and contour to areas like the jawline, cheeks, and neck. “The key difference between male and female facelift surgery is the aesthetic goal,” he explains. “With men, we preserve the square jaw, the rugged angles, and avoid over-refinement. It’s about power and youth—not softness.”

Why More Men Are Choosing to Go Under the Knife

According to data from the American Society of Plastic Surgeons, the number of facelifts performed on men has increased steadily over the last decade, with a significant rise post-pandemic. The era of Zoom calls and high-definition screens forced many to confront their appearance daily, often under unforgiving lighting. “Men started to notice jowls, sagging skin, and deep folds that made them look older or tired,” says Dr. Steinbrech.

But social perception has shifted as well. The once-rigid stereotypes around male grooming have eroded. “We’ve entered a time where it’s acceptable—and even admired—for men to invest in themselves,” he notes. “It’s no longer about vanity; it’s about confidence, longevity, and how you present yourself to the world.”

The Trend: The “Mini Facelift” and the “Tech Neck Lift”

In 2025, one of the biggest trends Dr. Steinbrech sees in his Manhattan and Beverly Hills offices is the rise of the Mini Male Facelift and Tech Neck Lift—procedures designed for men in their late 30s to 50s who want early intervention without the downtime of a traditional facelift.

“These are high-impact, low-downtime procedures,” Dr. Steinbrech explains. “They target the lower face and neck—the first areas to show aging in men who spend hours in front of screens.”

The Tech Neck Lift, addresses the skin laxity caused by years of looking down at phones and laptops. By tightening the platysma muscle and subtly repositioning skin, men can achieve a more defined neckline and youthful jaw contour without visible scarring.

Combining Techniques: The Power of Integration

Dr. Steinbrech’s male facelift procedures often integrate non-surgical adjuncts for the most natural results. “A facelift sets the foundation, but combining it with fillers, Morpheus8 skin tightening, or PRP treatments gives a smoother and more youthful finish,” he says. “It’s like upgrading the frame and the photo.”

He emphasizes the importance of customization: “No two male facelifts are the same. Every face tells a different story. The job of the surgeon is to enhance the best version of that story—not rewrite it.”

Confidence, Not Conceit

Perhaps what sets Dr. Steinbrech’s approach apart is his understanding of male psychology. “Men approach aesthetic procedures differently,” he says. “They often keep it private. But once they see the results, they become more open about it—because it’s empowering.”

Patients often report increased confidence not only in their appearance but also in their professional and social interactions. “When you look your best, you perform your best,” says Dr. Steinbrech. “That’s not vanity—it’s alignment.”

The Future of Male Aesthetics

Looking ahead, Dr. Steinbrech predicts that male plastic surgery will continue to focus on natural outcomes, shorter recovery, and long-term maintenance. “Men don’t want to disappear for weeks,” he says. “They want to get back to work, to the gym, to life. The procedures of the future will respect that.”

From the boardroom to the big screen, more men are recognizing that self-care isn’t gendered—it’s strategic. And as the stigma fades, surgeons like Dr. Steinbrech are rewriting the rules of aging for the modern man.

“Plastic surgery for men isn’t about changing who you are,” Dr. Steinbrech concludes. “It’s about becoming the best, most confident version of yourself.”

About Dr. Douglas S. Steinbrech:
Dr. Steinbrech is a board-certified plastic surgeon specializing in male plastic surgery, with offices in New York City, Beverly Hills, and Chicago. He is recognized as one of America’s top surgeons by Forbes, Men’s Fitness, and The Wall Street Journal, and is a leading voice in the field of male aesthetics.

To learn more about male facelift procedures or to schedule a consultation, visit www.MalePlasticSurgeryChicago.com.

With winter having already reached many parts of the U.S., keeping your wig looking and performing at its best during frosty weather can be a bit more challenging. But not impossible.

Whether you’re a Floridian who bought your wigs in Miami but plan to visit friends and family in a region of the country that typically experiences harsh winters, or whether you frequently step out to snowy scenes, with a little extra care, you can keep your wig looking incredible throughout the entire winter season.

From human hair wigs to synthetic ones, whatever you wear, here are some tips for protecting your wig during winter:

Keep your wig hydrated.

Human hair wigs, in particular, can struggle to retain their moisture when exposed to the cold and dry air of winter and are at risk of becoming dry, brittle, and prone to breaking. To avoid this, and to keep your wig looking healthy and smooth, you should use a conditioner designed specifically for wigs every time you wash it. You may also choose to give your wig a deep conditioning treatment once a week or use leave-in conditioners for added gloss and softness.

Choose a wig with a cotton liner.

If you wear wigs daily and find that your head feels unbearably cold when you step outside during cold weather, you may benefit from a wig with a high-quality cotton liner that makes wearing a wig a much gentler, smoother, and warmer experience.

Prevent static and frizz by wearing natural fibers.

Just as with natural hair, the low humidity of the winter months can make static and frizz a big, unsightly problem for wearers of wigs. But, by avoiding clothes that are made of synthetic materials and choosing items made of natural fibers instead, you should be able to prevent static electricity. You may also find that using a mild serum helps to stop your hair from ‘flying away’ and keeps the wig looking luscious and glossy. Note that serum should only be used sparingly; otherwise, it tends to weigh hair down.

Wear a hat or loose scarf. 

Cold, dry air can cause a lot of problems for human hair wigs, but by opting to wear a loose-fitting hat or wrapping a scarf loosely over your head while outside, you can help keep your hair looking pristine and healthy. Look for wigs with a soft inner lining for an added layer of comfort during the winter months.

Experiment with styles inspired by fall.

If you want to experiment with styles that will look extra special for the festive season, lace top wigs could help you effortlessly achieve them. When wearing a lace top wig, you’ll find you can create partings that look entirely realistic, giving you the chance to choose a style that will turn heads at any party or seasonal event. Make your festive look even more spectacular by upgrading from synthetic wigs to European hair wigs for colours and textures that look amazing, whatever the weather.

Winter might mean cozy nights by the fire and the wearing of hats and gloves when out and about, but there’s no reason why your wig should look any less stunning or be any less comfortable to wear throughout the winter season, provided you follow the simple tips above. 

Jeuveau is sometimes called “Newtox” because it is similar to Botox but with some differences. It is still made from the toxin released by the botulinum bacteria, but the formula is not quite the same, which makes it more effective for specific types of wrinkles. 

If you’ve noticed more signs of aging lately, discover more youthful skin with the benefits of Jeuveau treatments in Portland. 

What is Jeuveau?

Jeuveau is a neuromodulator, which means that it blocks the neurotransmitters between the nerves and the facial muscles. What this does is force the muscles to relax, which naturally smooths out lines and wrinkles in the face that are ingrained in your muscle memory. 

What is the Difference Between Jeuveau and Botox? 

Jeuveau and Botox contain the same active ingredient, botulinum toxin type A. However, Jeuveau has a slightly different formula than Botox. Jeuveau uses a purification system called Hi-pure technology that removes potentially harmful proteins, resulting in a purer form of the treatment. 

Benefits of Jeuveau

The benefits of Jeuveau treatment include the following: 

• Faster rate of absorption. The purity of Jeuveau allows it to be absorbed more quickly, which provides faster results. 
• Effective on fine lines. Jeuveau is particularly effective on extremely fine lines, helping to smooth the skin across many areas of the face for refined results. 
• Longer lasting results. The results of Jeuveau tend to last longer than Botox on average, making it a convenient choice. 
• More affordable. Jeuveau is priced slightly below Botox and fewer units may be needed to achieve the same results. 
• Youthful looking skin. Your skin can look more youthful with the help of Jeuveau. Wrinkles and lines in the face are diminished, taking years off of your appearance in as little as one treatment. 
• Increased confidence. When your skin looks smoother and more youthful, you feel more confident and ready for whatever life brings. Confidence can help you make positive changes in your personal and professional life. 
  

Do Jeuveau Treatments Hurt? 

As with any injectable facial treatment you may experience some mild discomfort at the injection site. With experience, most people say they no longer feel the injections after a few treatments. The skin may be tender or irritated for a few days following treatment, but it typically subsides in less than a week. 

How Long Does it Take to See Results From Jeuveau? 

You may notice the results of Jeuveau in as little as 2-3 days following your treatment. In a few weeks Jeuveau will have had time to fully absorb and take effect, providing the maximum facial smoothing capabilities this treatment has to offer. 

Are You a Candidate for Jeuveau? 

If you have lines and wrinkles in your face that are causing you to look prematurely aged, you may be a candidate for Jeuveau. As you age, lines tend to form in the forehead, around the eyes, and around the nose and mouth, giving you an aged appearance that may or may not match your true age or more importantly, the age you want to look. In this case you are an ideal candidate for Jeuveau. Discover more youthful skin with the help of Jeuveua treatments in Portland. 

Esthetic Medspa Portland provides facial aesthetic and anti-aging treatments in Portland, Maine. Call 207-618-5792 or contact us to schedule your appointment online.