Connect with us

Guides

How To Market Your Travel Services Online

Published

on

Travel service providers were devastated by the pandemic with the world virtually shutting down. Marketing services online during this time could have allowed a business to increase its online presence. Competitors that did not continually spend on marketing could be left behind in search engine rankings. These rankings are very important when it comes to offering services in a tourism hub. Traditional marketing tactics still convert but people plan their trips almost completely online. Partnering with travel agencies can also be a mutually beneficial relationship as this consistently will bring business in. The following are tips on how to market your travel services online.

Spruce Up Your Website

The right web design of a website can directly impact the number of leads the website generates. Finding the right company to help with this can be done by using a full-service digital marketing company. The elimination of having to worry about online marketing can provide peace of mind. Watching sales flow in due to using a new marketing company can help affirm the choice you made to go with the organization. 

Target The Correct Keywords

Targeting the right keywords when marketing and using the right hashtags is imperative. You want to make sure that you are marketing your services to the right audience. Taking a look at competitors can be very useful if you are unsure of where to start. Finding a freelancer to assist with this should not be too difficult as keyword research is a basic part of digital marketing. You can find someone that is a perfect match for this and has experience in the travel industry.

Leverage Social Media To Share Content 

Social media is such a big part of online marketing in the travel space. Instagram is a great platform to share pictures of the location and services provided. Facebook pages for businesses can also be very useful and you should also encourage happy customers to leave reviews. The world of online review management is very important as a large number of consumers flock to see reviews before using a business. Replying to reviews is also important as a problem can be remedied leading to a higher rating. 

Work With A Digital Marketing Agency

A digital marketing agency can be a huge help for any business. Established connections that can be leveraged for a local business can drive leads and website traffic. Asking for previous results that the agency has generated is always going to be very important. A refusal to show results can be a huge red flag as some agencies garner far more in terms of results than others. There are some agencies that specialize in a certain niche while others service a multitude of different businesses. 

The world seems to be opening up again with people traveling free in some cases. Marketing now is as important as ever to take advantage of the crowds that will flood certain areas. The busy season could help your business recover after a few very tough years where a number of businesses did not survive.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Guides

Top Transport and Travel News in the Year of COVID-19

Published

on

The year of COVID-19 has brought so many changes in our lives. The coronavirus has altered so many areas of our routines including traveling within our borders and abroad.

This, perhaps, should be the year we can all forget. With the multitude of disruptions, challenges, and restrictions, this unforgivable year of COVID-19 is, thankfully, about to end. We’re on to the next one.

Among the many areas that were heavily affected during this year of COVID-19 is the transport and travel sector. Below then is a rundown of the highlights.

Worldwide traveling came to an abrupt standstill

During the start of this year of COVID-19, travel to and from Wuhan, China—the origin of the coronavirus—was halted. Eventually, countries closed their borders to all other countries especially those that had numerous cases of the disease. To control widespread transmission, lockdowns and quarantine protocols were initiated, as well.

Airlines suddenly had to stop their daily trip schedules. Maritime travel followed suit as cruise ships slowly became teeming grounds of infection. Experts posit that the travel industry will take years before it gains back the losses it incurred during this year of COVID-19.

Micro-transport began to emerge

Due to the necessity of controlling the spread of the virus, regular public transportation had to be stopped. People had to make do with other travel alternatives. Those who had private vehicles got to rely on them while others who had scooters and bicycles were forced to rely on these implements.

People who did not have their own vehicles had to walk on foot as not many were open to sharing their private rides to strangers. This abrupt change in commuting trends heavily resulted in heavier road traffic and the government must find a way to ease this problem.

The increase in border checks

Because of the increased need to halt the spread of the coronavirus, another trend that emerged during this year of COVID-19 is the increase in border checks. Be it domestic or abroad travel, borders were tightened and various requirements emerged. Several areas within the country required COVID-19 testing for visitors and some kind of quarantine protocols. Many countries adopted the same safety protocols especially in their maritime ports and airports.

Better equipped communities.

Around the world, people experienced the lack and insufficiency of supplies. Disinfectants, medications, and food implements became increasingly unavailable as people flocked to the stores, draining them of the much-needed supplies. Panic-buying became a worldwide phenomenon. Thus, governments had to encourage and limit the number of products allowed per individual so that more people can benefit from the stocks available. There is a need for communities to become more self-reliant in terms of produce so that during such instances of emergency, residents are assured of food security, among others.

Increase in cashless transactions

During this year of COVID-19, people became even more dependent on the internet for purchases. Due to the need to follow social distancing mandates, people were forced to rely on the internet, prioritizing cashless transactions or online purchasing. Businesses had to limit their opening hours, as well, as many employees were instructed to do work-from-home (WFH) arrangements. In effect, WFH arrangements and internet purchases are both due also to the lack of ready public transportation.

Continue Reading

Guides

Travel Souvenirs That Won’t Break The Bank

Spend all of your money on traveling safely then use these tips to take home some free or practically free souvenirs that are great mementos from your fantastic vacation that you can hold onto for a lifetime.

Published

on





Traveling costs a lot of money. You spend so much on airline tickets and lodging as well as getting to your destination and visiting all the amazing sites you went there to see. Rarely do you plan on saving enough money to buy souvenirs to remember your trip by. You don’t want to skimp on your lodging or flight just so you can buy some souvenirs. You want to make sure you’re staying somewhere safe and that you make it to that lodging safely and in one piece. So spend all of your money on traveling safely then use these tips to take home some free or practically free souvenirs that are great mementos from your fantastic vacation that you can hold onto for a lifetime.

 

 

Photos

You’re going to take photos when you’re on a trip and those evoke much more memories than some small tchotchke you buy at a souvenir shop. A refrigerator magnet is not worth 1,000 words. In fact, it’s worth about 2 words, refrigerator, and magnet. A photo, however, reminds you of your fantastic trip and there is usually a far more interesting story behind it than the refrigerator magnet. People will much rather look at your photos than your magnets and your trip will seem a whole lot more interesting when you show them that. Also, thanks to your cell phone, taking pictures is absolutely free! Now that’s a good souvenir!

 

 

Postcards

Postcards are like photos that have been taken by somebody else and already printed for your convenience. Postcards aren’t free but they cost hardly anything and they’re sturdy so there’s a strong chance they’ll survive the trip back home. If you buy a vase or something glass then odds are it’ll break when you attempt to transport it home, but a postcard is very hard to break on accident and the designs in foreign countries are very cool and often very different to what you can find back home.

 

 

Sand and Seashells

Talk about cheap! Filling a zip lock bag with sand and shells is the cheapest souvenir possible. You may feel a little funny spending a day on your vacation scooping sand into a bag, but once you get home and throw the sand and shells in a jar you will be left with a beautiful memento from your trip that will surely be the envy of all of your friends.

 

 

Ticket Stubs

You’re going to go see these wonderful sites and shows while on vacation anyway. So why not save your ticket stubs so you have a free souvenir to not only remember your amazing trip to the museum or theater or concert but to remember your entire trip as well. Ticket stubs make great mementos and are often linked with some of the most memorable parts of your trip. So save the stubs and bring them home and you will have a ton of great memories around the house. All of these souvenirs are way more meaningful than ones you can buy in stores and they’re something you’ll treasure for a lifetime.

 


Continue Reading

Guides

Get Out Of The City With These Nearby Outdoor Adventures

If you’ve got the itch to get outside the city and enjoy some wilderness try one of these city adjacent outdoor adventures.

Published

on

You love living in the city, but that doesn’t mean you never want to spend your time doing some epic adventures in beautiful nature. The problem is it’s hard to know where the beautiful nature is. If you want to eat a gyro at 3 am you know exactly where to go, but if you want to ride your bike next to a babbling brook you’re clueless. The truth is every city has great public parks that are close enough for you to get there within a half-days drive. No, this isn’t some terrible public park that is just a dumpster surrounded by grass, we’re talking some seriously radical outdoor adventures in some incredibly scenic surroundings.

If you’ve got the itch to get outside the city and enjoy some wilderness try one of these city adjacent outdoor adventures.

Near Atlanta: Great Smoky Mountains National Park

You only have to drive three hours outside of Atlanta to hit the Great Smoky Mountains, National Park. You will find yourself right at the Tennessee-North Carolina border and at the front of a huge park that’s over 500,000 acres. You can hike for 800 miles in this park which also includes part of the Appalachian Trail so you should be able to get your hiking fix. Heads up, this park is also within a three-hour drive of Chattanooga, Nashville, Tellico Lake, Knoxville, and Charlotte so if you live in any of the surrounding cities, the Great Smoky Mountains National Park is a great option for you to get out in the wilderness.

Near Albuquerque: Sandia Mountains

Albuquerque is actually bordered by the Sandia Mountains on the eastern side, so they should be pretty easy to find. Once you get there, you will find plenty of trails to bike or hike on. If you’re looking to get in the water then hop in the Rio Grande that runs directly through the city and hop on a paddleboard or a kayak and get your adventure on. New Mexico is full of fantastic options for outdoor activities that are easily accessible no matter where you live, so if these two options don’t thrill you then you should have no problem finding another one that is extremely close.

Near Seattle: Mount Rainier National Park

If you live in Seattle then you are less than 90 miles away from the breathtaking Mount Rainier. You can enjoy the many beautiful wildflowers on some amazing day hikes, or if you’re really looking to test yourself you can even hike to the summit of Mount Rainier in an epic three-day adventure. Just make sure you’re in good enough shape first or else this trip will be a total nightmare.

Near Las Vegas: Valley of Fire State Park

If you’ve lost all your money in Vegas then maybe it’s time to try the financially stable activity that is hiking in the beautiful 40,000-acre park known as Valley of Fire State Park. You can hit some of the 25 miles of hiking trails and then when the night hits you can stare at the unbelievable Milky Way that shines brightly through the darkness of this beautiful natural park.

Continue Reading

Trending