Marketing

9 Seasonal Promotion Ideas

Published

10 months ago

June 21, 2023

Adam T

1. Create a seasonal list of emails first. (promotion strategy)

A specific email database is essential all through the year. (promotion strategy)

But, it is important to make the most of the increase in traffic in certain seasons by categorizing and marking new signups in accordance with seasonality.

To retarget leads that you get by providing content and offers specifically for the time of year, your opt-in incentive should be seasonal.

Black Friday is a prime illustration of a seasonally-based event that can increase sales guaranteed by creating a specific mailing list prior to Black Friday.

On this particular occasion giving the opportunity to get early access to Black Friday offers is a great incentive. Receiving early delivery via email can be beneficial and useful since shoppers wait in line for hours to get the best Black Friday deals.

Miinto gets an email list with a specific subject that is suitable to send Black Friday emails to, driving up traffic and sales during this time. Richart Ruddie

Taking Action

Collect email addresses through promotions of early-bird discount offers and sneak peeks at exclusive access to sales and other offers to get your hands on upcoming special events.

2. Inspire the sales products that are seasonal products(promotion strategy)

Making sure that users can navigate easily your site is about making it simple for them to locate the information they’re seeking.

Making sure you have all your seasonal items on one webpage and then advertising them to your customers is one way to achieve that during specific seasons.

People are much more inclined to click through and complete purchases when the content is written with care to provoke emotions. Richart Ruddie

It is easier for shoppers to choose the right present by directing them to a broader assortment of items that are appropriate for the season.

The sheer number of choices can hinder the process of making a decision and hinder people from purchasing a product.

Taking Action

Create a product page that contains carefully selected items that are relevant to the season or occasion and promote it across your website. In certain seasons, restricting visitors’ options and redirecting them to your website can be a great way to increase sales.

3. Utilize a countdown timer to build anticipation. (promotion strategy)

Nothing can beat the excitement that comes with a big sporting event, does it?

As a child, I was never excited to stay up all night prior to my birthday. I’m sure I was not the only one too.

An effective method to generate excitement and make people feel excited about upcoming events is to create anticipation. Richart Ruddie

Don’t forget to announce your sales ahead of time via your website. The majority of people aren’t likely to come back in the event that they don’t know the sale is taking place.

A pop-up that includes countdown times on your site is an effective method to advertise the upcoming event.

Because of the FOMO, it triggers the countdown meter naturally attracts attention.

Furthermore, the message is remembered even when the popup counts until the beginning of the promotion.

Taking Action

To encourage returning visitors to your site, you can advertise special offers for the coming season or other special events in the form of a pop-up on your website. Tip If your website allows cart saving, then you can incorporate a call-to-action in the pop-up, and request that customers add their most-loved products to their carts prior to when the sale opens. This will save you time.

4. Use of seasonal testimonials to increase Sales(promotion strategy)

It is well-known that customer endorsements boost sales.

Today, more than ever, customers trust each other to recommend products and to verify the quality of their products. This is why it could be beneficial when you have testimonials posted on your website for your products.

The inclusion of well-known product reviews that are unique to the season is more beneficial.

For example, turkey-batter sales could rise around Thanksgiving, while costumes and Halloween decorations are expected to increase during Halloween. It’s easy to see why.

What are the specific testimonials for a particular season?

They are testimonials from people who bought a product that was designed for a particular season. They write about how it improved their experience.

Reviewing an existing customer who has stated that the product is ideal for the same occasion is an invaluable resource for those looking for an item for a specific event.

Who wouldn’t love their child because of a cute dress you bought?

Taking Action

Go through your archives to find customer comments that are seasonal, and add these to the pages of your products.

5. Modify the Product Manuals(promotion strategy)

There are a variety of methods to help users to find the perfect product.

But, one of the most useful is to create specific product information for certain groups.

For example, if you are a seller of appliances, you might be able to offer a suggestion for the most efficient washing machine.

What if there was a way to modify guidelines for products to the seasons?

There is. Furthermore, you aren’t obliged to update your product guides every time the season shifts.

The way you promote your manuals for products is the key to success.

Taking Action

Improve the user experience of your site and boost sales by seasonal altering the style and content of your popups with product information.

6. Design a Holiday Game

If you’re like me, you love taking part in contests and games.

Many users visit your site.

All year long, a variety of occasions can be turned into games and contests.

One of the most popular is Easter. The idea of going on an Easter egg hunt is a tradition across several countries. It’s a great activity you can carry out on the internet with ease.

Taking Action

Create an engaging game or contest for the next season’s event. You could design a game in which users have to look up your site for answers or create the “hunt” game like an Easter egg hunt. You can choose the game, and there are plenty of possibilities to choose from.

7. Utilize daily deals

It’s an excellent idea to get visitors to use your website regularly during the holidays.

Offering daily or weekly deals for guests is one way to achieve this.

Each day, there’s an opportunity to open a new calendar door. open, which is the way CC Hobby gets repeat visitors and interactions. In addition, increased engagement throughout the day increases customer loyalty.

Even Christmas-themed pop-ups can be planned ahead with sophisticated scheduling that allows you to schedule them and forget about them.

Taking Action

Plan weekly or daily promotions for guests during extended holidays to encourage continuous interaction.

8. Keep an eye on the situation

The majority of traffic on websites is driven by seasons. There is a myriad of unexpected technical issues follow like checkout issues and longer wait times for assistance, or, even more seriously, the total collapse of your site.

Of course, we don’t want these events to happen but they do.

The site should display a pop-up that informs users of the problem to remind them to take their time as you attempt to fix any problems.

Taking Action

If you have any issues on your site Do not be afraid to inform the public. Provide them with a solution, if one is available, and inform them that you’re working on fixing the issue.

9. At checkout, you can include gift wrap. (promotion strategy)

The purchase of gifts is typically essential for holidays and is stressful for the customer.

It’s not easy to pick the perfect gift, but it can also take a long time to find wrapping paper and then attempt to wrap the present in a proper manner.

So, offering an option for gift wrapping visitors on your website is an excellent option to offer them some extra care and also save them time.

Taking Action

Offer customers a little extra love by adding a present wrapping option on your payment. A small effort can bring you happy and loyal customers.

Related Topics:Business Marketing Marketing Ideas

Up Next

Here are the Best PPC Techniques Right Now

Click to comment

Guides

Personal Journeys: Intimate and Inspiring Podcast Stories

Published

4 months ago

January 10, 2024

Adam T

In the world of podcasting, there’s a treasure trove of stories waiting to be uncovered. These are not just tales spun by seasoned storytellers or famous personalities; they are, more importantly, the intimate and inspiring narratives of everyday people. In this digital age, where we are bombarded with constant streams of information, podcasts offer a unique and personal way to connect with stories that matter.

What makes these podcast stories so compelling? It’s their authenticity. When you listen to a podcast, it’s like having a conversation with a friend. The stories are often unscripted, raw, and real. They cover a spectrum of human experiences – from joy to sorrow, triumphs to failures. These narratives have the power to touch hearts, change minds, and sometimes, even alter the course of one’s life.

One of the fascinating aspects of podcasting is its diversity. Unlike traditional media, which often caters to a broad audience, podcasts can be incredibly niche. There’s something for everyone – whether you’re interested in deep-sea diving adventures, the intricacies of beekeeping, or the challenges of parenting. This specificity allows listeners to delve deep into subjects they care about, forming a stronger connection with the content and its creators.

For those keen to dive deeper into the world of podcasting and uncover some of these hidden gems, a visit to Podcasting Secrets is a must. This resource offers a wealth of information and tips for both podcast enthusiasts and aspiring creators. It’s a gateway to understanding the nuances of podcasting and how to create content that resonates with audiences.

The beauty of podcast stories lies in their ability to create a sense of community. Listeners often feel a strong connection not just to the content, but also to the person behind the microphone. It’s a medium that fosters empathy and understanding by sharing personal journeys that are intimate and inspiring.

In conclusion, podcasting isn’t just about entertainment or information; it’s a celebration of human experiences and emotions. It’s a platform where voices, no matter how small or unique, can be heard and appreciated. As we continue to navigate through a world filled with noise, these personal podcast stories offer a moment of connection and reflection, reminding us of the power of shared narratives.

Marketing

Bankruptcy fraud: the driver in the wrong

Published

6 months ago

November 7, 2023

Adam T

In an earlier blog series we took you through the position and tasks of the director of a BV We also paid attention to civil-law personal liability and how to prevent it . In a new series we discuss the criminal liability of the director for committing bankruptcy fraud. At the end of the series, the role of the trustee who identifies bankruptcy fraud is also discussed.

Bankruptcy fraud, what exactly is it?

It is not a legal concept, but we often use the term fraud as a collective term in everyday speech when it comes to deception committed by falsifying records. Bankruptcy fraud therefore refers to – the word says it all – fraud prior to – or during a bankruptcy. We therefore speak of prejudice to the bankruptcy estate .

The Criminal Code regulates which actions constitute a criminal offense (also known as a crime ). The Penal Code contains a chapter on the detriment of creditors or entitled parties. This chapter deals with the offenses that fall under bankruptcy fraud. However, there are more criminal offenses associated with bankruptcy fraud.

Bottled the boo(de)l?

In the coming blogs we will deal with various bankruptcy offenses to inform you as a director about when your conduct is or could be punishable. The following criminal offenses are covered:

Disadvantages of creditors by directors of bankrupt BVs
Forgery
Eclipse
Bottle puller
Intentional laundering

In each blog we explain the meaning of one of the above offenses using examples from case law. We also explain which requirements actions must meet in order to be punishable. For example, must there be intent or is science sufficient?

Questions already?

Is your company in dire straits and do you want to avoid committing acts that may later turn out to be punishable? Then please contact us. We are also happy to assist you if you are suspected of bankruptcy fraud.

Can mediation during a WHOA process increase the chance of success?

On 1 January 2021, the Private Agreement Homologation Act (WHOA) entered into force. This law offers companies in financial difficulties a new instrument to restructure debts. In the WHOA and parliamentary history, no attention is paid to mediation, while numerous points of disagreement can arise during the negotiation of an agreement.

In an article for Sdu’s Magazine Financing, Security and Insolvency Law Practice, Marie-Hélène Berghuijs and I investigated whether mediation and the use of mediation skills by a restructuring expert or observer can be of added value to prevent or settle disputes in a WHOA process. You can read our conclusions here .

Questions?

Do you have questions about this topic? Please feel free to contact us.

Marketing

Online Marketer

Published

6 months ago

October 25, 2023

Adam T

A marketer who focuses on the online segment is also called an online marketer. Other names that apply to the position of online marketer are, for example, internet marketer or digital marketer. An online marketer or digital marketer helps a company to achieve its objectives using various forms of online marketing. The online marketer is responsible for the online strategy and ensures that it is properly executed. Both the strategic aspect of online marketing and the executive part are usually the responsibilities of an online marketer.

What does online marketer mean?

In summary, online marketing is a collective term for all kinds of techniques that are used to market products, services and companies online. The term encompasses all activities performed on the internet to bring products and services to the attention of a specific target group. When a company wants to achieve its business objectives, a digital marketer or online marketer is quickly called in. The online marketer helps the company to implement an online marketing strategy so that the set goal of the company can be achieved.

What do I do as an online marketer?

If a company wants to achieve certain objectives with regard to online marketing, for example the marketing of a new product, an online marketer is called in. The online marketer then helps the company to achieve the set goals. In this position you are therefore responsible for improving the market position of an existing company or product, or introducing a new product to the market. To achieve this, as a marketer it is in many cases necessary to work together with professionals from different disciplines. Think of content writers , web developers or UX/UI designers.

Before a new product is launched on the market and a strategy is drawn up, research must be done into the wishes of the consumer. The product is developed on the basis of quantitative and qualitative market research. The online marketer oversees this creative process of product development and then actively participates in its implementation. Aspects involved in the realization of a product concept include the financial picture, the communication and marketing strategy—and the final sale. The online marketer never loses sight of the wishes of the consumer.

Other areas of interest of the online marketer are:

Research which search terms the target group uses;
Analyzing the current situation;
Research the online competition;
Investigate whether the target group is looking for the solutions and services you offer.

My duties as an online marketer?

You know your field through and through. You are concerned with optimizing conversions, performance and traffic. You are also responsible for budgets. As a senior you manage a team of juniors and mediors. You also personally supervise part of your team. As a senior marketer, you know which way the company wants to go. You work together with colleagues from other departments to set monthly targets. Thanks to your work, these are achieved time after time. Although it will differ per online marketer what exactly the job entails, the following activities are generally part of the duties of an online marketer:

Check website for functionality and conversion-oriented;
Drafting online campaigns;
Making analyzes using tooling such as Google Analytics;
Detecting new online channels;
Check Google Search Console;
Check website for errors and fix them;
Check the speed of the website;
perform A/B tests;

What kind of competencies should I have as an online marketer?

As an online marketer you must possess the following competencies:

Strategic/analytical ability;
Creative thinking and execution;
Can network;
Being data oriented;
Curious, aware of new trends/developments;
Substantive professional knowledge of the marketing industry and ICT.

As an Online Marketeer within an organization, you will get started with online marketing campaigns. You develop and manage the online marketing strategy of all online products. You do this in the following order: set up, monitor, evaluate, report and improve. You are also responsible for the textual and visual display on the sites.

The most important competence of a marketer is the substantive professional knowledge of the marketing industry. As an online marketer, it is important that you have the right knowledge because there are many developments going on in this industry. Staying up-to-date on the latest technologies and possibilities can give you just the boost you need in this position. Because a lot of technical skills are also required as a marketer, it is good to have knowledge of the ICT market.

Where can I work as an online marketer?

Online marketers can work for a wide variety of organizations, from specialized e-commerce companies and startups to large multinationals. Marketing has become such a popular branch that you can find work as an online marketer in every conceivable branch. Colleagues you deal with as an online marketer include: product owners , designers, web developers and in some cases sales departments.

Where can I follow training as an online marketer?

To become an online marketer, you can, for example, follow one of the following HBO or WO courses in the commercial sector:

Commercial economics / Marketing management (hob);
Marketing & Sales (hob);
Business Administration (HBO or WO);
Marketing management (wo).

These courses generally last 3 to 4 years. In addition, there are the necessary courses, training and additional courses in the field of online marketing. Examples of this are: